What we're seeing in B2B markets right now

ARTICLEApril 2026·14 min read

Account-Based Marketing with Buying Signals: How to Know Which Accounts Are Actually In-Market

ABM was supposed to fix the targeting problem. For most teams it hasn't — because static lists ignore the 95/5 rule. Signal-informed ABM makes the list fluid, activating campaigns only when accounts show real purchase readiness.

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ARTICLEApril 2026·14 min read

Revenue Operations and Buying Signals: How RevOps Teams Use Signal Data to Prioritise Pipeline

RevOps scoring models work in North America because the data sources work in North America. The inputs degrade in ASEAN. Here's how to build signal-based scoring that functions across markets with fundamentally different signal infrastructure.

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ARTICLEApril 2026·13 min read

The SaaS Market in Singapore: Where $2.2 Billion in Software Revenue Is Concentrating and What It Signals

Singapore generates $990M in SaaS revenue — 31% of all ASEAN spending. Vendors compete for the same 20% of visible accounts while the grant-funded SME base and manufacturing sector remain largely untargeted. Where the money concentrates and how to detect it.

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ARTICLEApril 2026·13 min read

Signal-Led Outbound: How to Replace Cold Outreach with Timed Signals in B2B Software Sales

Cold outbound costs $800–$1,400 per meeting and hits 5% of buyers. Signal-led outbound reaches the 5% who are actually buying — at 74% first-mover win rates, 47x pipeline ROI, and 30% shorter sales cycles.

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ARTICLEMarch 2026·14 min read

SaaS Buying Signals Across ASEAN: A Six-Market Analysis of Pre-Purchase Indicators in Southeast Asia's Software Economy

Singapore, Indonesia, Vietnam, the Philippines, Thailand, Malaysia — six markets, six signal profiles. The buying signals differ. The sources differ. The playbook that works in Singapore doesn't translate to Jakarta, let alone Ho Chi Minh City.

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ARTICLEMarch 2026·13 min read

B2B Sales Intelligence for Southeast Asia: Why Global Platforms Miss 80% of ASEAN Buying Activity

LinkedIn reaches 19% of Indonesia's workforce. Bombora's publisher network doesn't cover regional B2B content. Global sales intelligence tools miss an estimated 80% of ASEAN buying activity — not from data quality gaps, but structural ones.

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ARTICLEMarch 2026·14 min read

Intent Data Providers for Southeast Asia: A Comparative Assessment of Coverage, Accuracy, and Structural Limitations

Bombora, 6sense, ZoomInfo, Demandbase, Apollo, G2 Buyer Intent, and Leadfeeder — assessed for Southeast Asia. The publisher networks don't reach ASEAN. Here's what that means for teams selling into the region.

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ARTICLEMarch 2026·15 min read

Identifying In-Market Accounts: A Signal-Based Framework for Detecting Purchase Readiness in B2B Software

Only 5% of your addressable market is actively buying at any given time. A signal-based framework for detecting which accounts are moving from the 95% to the 5% — and acting before competitors do.

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ARTICLEMarch 2026·14 min read

Sales Trigger Events in B2B Software Procurement: A Classification of Pre-Purchase Indicators

Fifteen observable events predict B2B software purchases before a single RFP is posted. A classification of pre-purchase trigger events by origin, detection window, and signal reliability.

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ARTICLEMarch 2026·12 min read

Signal-Based Selling: The 2026 Framework for Finding Buyers Before Your Competitors Do

Signal-based selling replaces cold outbound with timed buyer signals. The 2026 framework for B2B SaaS teams selling into Southeast Asia.

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ARTICLEFebruary 2026·5 min read

5 Buying Signals Most B2B Services Companies Miss

Your next client is signalling right now that they need help. Here's how to read the signals before your competitors do.

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ARTICLEFebruary 2026·4 min read

Why Timing Beats Targeting in B2B Sales

The perfect prospect doesn't matter if your timing is wrong. How to find companies with a reason to buy right now.

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